Nutella was a major part of my childhood and I remember walking to the grocery shop near my grandma’s house to buy the Nutella single serve pack and eating it straight out of the little packet. It was many years before I caught on to the idea that Nutella was meant to be eaten with bread! And decades later, I’m still addicted to the hazelnut chocolate spread and my kids are too.
Having a rather unique name means I can’t buy keychains and other random knick knacks with my name printed on it off the rack, so I’m a sucker for anything that can be personalised with my name. So when I found out that about the #YourNutella campaign, I was over the moon!
The fact that I could get a jar of Nutella with my name on it really blew my mind. And there’s no need to make a minimum purchase of products before I’m entitled to a personalised jar. I just pay for however many jars I want, at $5 a jar.
The #YourNutella launch event will be held at Bugis+ until September 13 and Nutella fans will be able to purchase jars of Nutella at $5 and have the option of personalizing their jar on the spot at the #YourNutella factory.
From October onwards, participating supermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels. If you can’t find your names in the standees, the YourNutella.com website will launch on Sept 14. You can then customise your own labels and have them sent to your address.
I’m delighted that we have so much Nutella to eat. Now excuse me while I run off for a little snack; there’s a jar of Nutella waiting for me and it has my name on it.